Facebook can either be an amazing ally in the advertisement of your Chiropractic Practice or it can be allusive, frustrating and a tangle of algorithms. Previously, FB was a simple and relatively effective means of getting the good word out about your business but now with over 2 billion consumers using the platform, ads have to be flashy, concise & compelling. It’s stiff competition out there but using some of these simple techniques will help bump your FB ad reach and make your life simpler and more profitable.
Before we get into the nitty gritty, close your eyes for a second and imagine your perfect patient.
How old are they?
What kind of education (if any) would they have?
What would they live in relation to your office?
What are some activities/hobbies do they engage in?
How much money would they make?
Where do they work?
What would be some of the reasons they are coming to visit you? MVA’s, worker’s compensation, PI cases, wellness, specific injuries, etc?
The more details the better. Once you have the specifics let’s put that information to work.
Let’s say you nailed it with #1 and #2 but then you drop the ball on this last step. #1 and #2 might has well not even have happened. There is so much content on the internet & all the social media sights it’s important to try and stay as human and as connected as possible to not lose potential new patients.
Let’s go back to your awesome video with ad copy that is getting traction on it with likes and comments. It’s now going to be important to go and respond to all those comments.
“Hey Susie thanks so much liking my video and saying how much you love chiropractic. That is awesome, how long have you been seeing a chiropractor? Are you currently going to one now?” Acknowledging their question or comment and then following up with one of your questions is a great way to continue the conversation. Part of what FB does is, when the FB gods see that your ad has a bunch of likes and comments it automatically gets more attention. Even without putting more money on the ad, FB will begin to show your ad to more people. Then the more people see it, hopeful the more they comment/like and the more you respond which will continue to enhance the performance of this particular ad. If the ad is doing really well, keep putting money on it until it runs out of steam.
Final thought…a great way (and cheap way) is to ask your current patients, friends and family to “like” your FB business page. If you have a bigger audience, then anything you post on your page will immediately have more viewers. Encourage your patients, to comment & share on your posts and check-in on FB when they arrive at your office too.