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Search engine optimization…is it just me or are there really some down sides to owning your own business? I’m not saying SEO’s are bad but to me there are so many more interesting and exciting things to do as a business owner.  But hey, in the age of technology, speed of information and the majority of research and shopping is done online, I guess I better put SEO’s at the top of my to-do list.   If...
I know as business owners, our frustrations can be endless.  Payroll, rent, advertising, taxes, customer fulfillment, patient complaints and employee drama just to name a few…but what happens if you have a rockstar employee or associate? What if your associate or front desk staff are really bringing the magic with patient satisfaction? What if the clinic hits the financial goals for the month? What would be some simple, yet...
I think for many, many years chiropractic was the butt of a lot of jokes.  I even remember a couple TV shows where the chiropractor was the dumb one because he wasn’t smart enough to be a “real” doctor.  Or the other side is, we are depicted as super neurotic, health nuts who take supplements by the handful (oh no I do, do that lol).   Hey why not have a little fun with our profession and sometimes kooky...
Bad reviews on social media, talk about a sticky situation.  For a business, good reviews are like gold.  Customers are actively looking at Facebook, Instagram, Google, etc to tell them if a business is worth their time, energy and money.  I know personally I have researched all kinds of businesses from restaurants, travel/tourism, doctors, rehab facilities, etc to see who gets high marks and who falls short.  ...
I had a few ideas in my head but of course I had to turn to my old friend Google to get even more inspiration and see if I was on the right track.  I don’t recommend searching for “why people hate chiropractors” unless you need a good cry or want to beat someone up. Turns out, I was barking up the right tree.  Keep on reading to find out why chiropractors give some folks the heebie-jeebies.   ...
Unless you are the only employee in your business, you will eventually run into this issue.  There are times in a business when it would be very difficult to not be excited.  Grand openings, appreciation parties, killer sales months, hitting new landmarks within the company, etc. all help to keep employees soaring high.    But what happens when there is a slow month? What about three slow months in a row?  All...
As I continue to evolve as a business owner, I have said on multiple occasions I wish I was a profiler for the FBI. If you don’t know what a profiler does, they are really good at reading all the little cues someone gives during interactions. All the signs, eye blinking, story telling that someone gives are tell-tale signs. The profiler is really good at assessing their psychological, mental and emotional states of the person sitting in...
As massive corporations continue to grow, it’s sometimes hard to imagine that a small, local business would have the same threats.  In my mind, if I’m going to rob a business wouldn’t I want to target the ones with all the money? I’m not saying small business owners aren’t successful but it’s usually at a different level than a major multi-million/billion dollar enterprise.  I did some...
The famous Palmer Chiropractic College in Davenport Iowa has received a $100,000 grant by the Regional Development Authority (RDA) to support campus development plans. A state-of-the-art learning and study environment is one of the first planned major projects for the campus. Dennis Marchiori, D.C., Ph.D, chancellor and CEO of Palmer announced that the grant will “enable the college to continue its tradition of delivering leading...
AB 888 (Low) the California Chiropractic Association’s (CalChiro) sponsored legislation passed the Assemly Appropriations Committee on a 15-0 vote, with just three members abstaining. The California Chiropractic Association is asking for all members to reach out to their local Assemblymenber to express their strong support for AB 888. The bill is now heading to the Assembly Floor for a full vote of the house. The Association has...
Have you heard about the Clinic Challenge Experience at Sherman which is designed to help students make the transition from classroom to chiropractic internship? Fifty four interns have just completed the challenge during the spring 2019 quarter. The challenge is a rope course on campus which presents a variety of “challenges by choice” using ropes, pulleys, walls, poles and platforms. Students use problem solving skills and...
Wow, that is quite a mouthful. Good thing scientists don’t typically write poetry, yikes! Over the weekend, I was at my annual Activator Methods seminar. I’ve been advanced rated since before I even graduated from Palmer.  It’s nice to go every year, get a refresher and learn about some of the new research they have had their hands in.  One of the advantages for the Activator technique is, is that the instrument...