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In the last blog, we talked about the article in the January edition of Dynamic Chiropractic discussing chiropractic and potential causations with vertebrobasilar artery dissection. Even among the experts the jury is still out whether or not a manual cervical adjustment can cause the actually tearing of the artery leading to the stroke or not. I was thinking, why not do some more review on the whole phenomena and make sure that as...
Original article in Dynamic Chiropractic Vol 37, Number 12, December 2019   As I was reading the latest addition of Dynamic Chiropractic, I couldn’t help but cringe when I saw the title.  As a chiropractor or a chiropractic enthusiast how could you not? One of the potential dark clouds of our profession splashed across the front page.  I remember at Palmer, this was certainly a topic of concern.  This was ten...
We are going to keep rolling with my Jordan Belfort Kick.  If you do not know who is he then please read my blog “ How to Convert More Sales in Less Time .”  Let’s begin on a positive note.  Here are some things you should be doing if you want to close more patients and have them stick around longer for care and pay you more money. You’re Sharp as a Tack: when you talk to the patient on the...
I have done quite a bit of sales training over the years and one of my absolute favorite sales guys is Jordan Belfort. I will be the first to say, JB is a unique individual. If you are easily offended by colorful language then he probably isn’t the guy for you.  Depending on if you are a movie buff or how much you remember news stories it’s possible JB’s name might ring a bell for a different reason. His story was...
Search engine optimization…is it just me or are there really some down sides to owning your own business? I’m not saying SEO’s are bad but to me there are so many more interesting and exciting things to do as a business owner.  But hey, in the age of technology, speed of information and the majority of research and shopping is done online, I guess I better put SEO’s at the top of my to-do list.   If...
I know as business owners, our frustrations can be endless.  Payroll, rent, advertising, taxes, customer fulfillment, patient complaints and employee drama just to name a few…but what happens if you have a rockstar employee or associate? What if your associate or front desk staff are really bringing the magic with patient satisfaction? What if the clinic hits the financial goals for the month? What would be some simple, yet...
I think for many, many years chiropractic was the butt of a lot of jokes.  I even remember a couple TV shows where the chiropractor was the dumb one because he wasn’t smart enough to be a “real” doctor.  Or the other side is, we are depicted as super neurotic, health nuts who take supplements by the handful (oh no I do, do that lol).   Hey why not have a little fun with our profession and sometimes kooky...
Bad reviews on social media, talk about a sticky situation.  For a business, good reviews are like gold.  Customers are actively looking at Facebook, Instagram, Google, etc to tell them if a business is worth their time, energy and money.  I know personally I have researched all kinds of businesses from restaurants, travel/tourism, doctors, rehab facilities, etc to see who gets high marks and who falls short.  ...
I had a few ideas in my head but of course I had to turn to my old friend Google to get even more inspiration and see if I was on the right track.  I don’t recommend searching for “why people hate chiropractors” unless you need a good cry or want to beat someone up. Turns out, I was barking up the right tree.  Keep on reading to find out why chiropractors give some folks the heebie-jeebies.   ...
Unless you are the only employee in your business, you will eventually run into this issue.  There are times in a business when it would be very difficult to not be excited.  Grand openings, appreciation parties, killer sales months, hitting new landmarks within the company, etc. all help to keep employees soaring high.    But what happens when there is a slow month? What about three slow months in a row?  All...
As I continue to evolve as a business owner, I have said on multiple occasions I wish I was a profiler for the FBI. If you don’t know what a profiler does, they are really good at reading all the little cues someone gives during interactions. All the signs, eye blinking, story telling that someone gives are tell-tale signs. The profiler is really good at assessing their psychological, mental and emotional states of the person sitting in...
As massive corporations continue to grow, it’s sometimes hard to imagine that a small, local business would have the same threats.  In my mind, if I’m going to rob a business wouldn’t I want to target the ones with all the money? I’m not saying small business owners aren’t successful but it’s usually at a different level than a major multi-million/billion dollar enterprise.  I did some...