Blog

There are a handful of clever individuals who are telling students that a vertebra "Doesn't go out of place!" and are attempting to leverage unsuspecting young Chiropractors away from the misalignment model (with novel sounding nonsense) even though spinal research has begun to confirm that misalignment's of the spine occur just as Chiropractors have always known. Spread the news! A new mechanism has emerged from the research confirming that misalignment's (1.0 mm of translation or 1.0 degree of rotation) happen as a result of the limitations of matter, contributing to our knowledge of the subluxation. "Wilder postulated that in the unstable spine minor perturbations may result in displacements sufficient to cause activation of the mechaniconociceptors, particularly if there was a loss of fine neuromuscular control mechanisms. Implicit in this analysis is the concept of short segment buckling, in which the important constraints are the short muscles, such as the rotators, intertransversalis, and multifidi; this is in contrast to the long segment buckling that is the control of larger paraspinal muscles." "...some specimens demonstrated an unstable (nonlinear, buckling) response, which was defined as motions exceeding 1.0 mm of translation or 1.0 degree of rotation. These specimens also demonstrated loss of stiffness and frequently demonstrated rather dramatic, rapid rotations and displacements…For example, during a simulated overload event following 1 hour of simulated sitting (either at a desk or during driving), 40% of the segments buckled, often in a combination of flexion and lateral bending and apparently faster than the rate at which the muscles can respond. This motion would place the posteriorlateral region of the disc at risk of mechanical derangement." The Lumbar Spine, edited by James N. Weinstein and Sam W. Wiesel 1990 published by W.B. Saunders Company Chapter 10 Segmental Instability by, John W. Frymoyer, Malcolm H. Pope and David G. Wilder And yet the innate intelligence responds using the segmental muscles as "stabilizers". "One can assume that one of the roles of the multifidus muscle is to provide ongoing vigilant control of spinal stability by stiffening the motion segments subjected to destabilization. In essence, if such is the case, the multifidus muscles could be designated as active ligaments, capable of increasing and decreasing their tension on neural control, as opposed to passive ligaments with fixed stress-strain relationships." The Ligamento-Muscular Stabilizing System of the Spine - Moshe Solomonow, PhD, MD (Hon.) et al Spine Volume 23, Number 23, pp 2552-2562 1998 Advanced Muscle Palpation teaches Chiropractors that still concern themselves with the misalignment model of the vertebral subluxation how to interpret this innate response so that you can offer your patients gentle and specific Chiropractic adjustments prescribed by nature! If you or your group is interested in learning Advanced Muscle Palpation or using Dr. Nick Spano as a guest speaker about his passion for correcting vertebral subluxations, please contact Dr. Spano directly. Nick Spano http://www.advancedmusclepalpation.net/
Lanay M. Mudd, Ph.D. Program Director, Division of Extramural Research National Center for Complementary and Integrative Health We all know that a college education plus postgraduate education is expensive. The average education debt for biomedical research graduates was recently estimated at $175,000. Needless to say, high educational debt levels are an issue for early-stage investigators; in fact, significant student loan debt is the barrier to beginning and sustaining a biomedical research career that’s most often reported by new investigators. NIH is working to make this transition easier! In exchange for a commitment to conduct biomedical or behavioral research, NIH will repay up to $70,000 of student loan debt per 2-year contract through the  NIH Loan Repayment Programs (LRPs) . How the Loan Repayment Programs Work To qualify , you need to have your terminal level degree, be a U.S. citizen or permanent resident, have educational loan debt that is at least 20 percent of your annual income, and commit to conduct research for at least 20 hours per week (for the entirety of your LRP contract) at a domestic nonprofit, university, or government organization. There are  five extramural NIH LRPs  to choose from, depending on the focus of your research. All applicants need an NIH eRA Commons ID to apply using the newly revised  LRP online application  (due November 15, 2017). If awarded, NIH will repay up to $70,000 over 2 years in educational loans, along with most Federal taxes. You can continue to apply for competitive renewal LRPs (1- or 2-year contracts) until your debt is paid off. On average, about 50 percent of LRP applications are funded each year. The LRPs are unique programs, with tremendous benefit to early-stage investigators. There is no limit on how many times an individual can apply, so researchers who were not successful in getting funded are strongly encouraged to reapply. There is also no limit on the number of times an individual can be awarded. In fact, many researchers have had all of their student loan debt repaid by the NIH LRPs (over several awards). Loan Repayment Programs at NCCIH The National Center for Complementary and Integrative Health (NCCIH) participates in the  Clinical Research LRP  (patient-oriented research conducted with human subjects) and the  Pediatric Research LRP  (research directly related to diseases, disorders, and other health conditions in children). Applicants who submit their LRP application to NCCIH must have a research project aligned to NCCIH’s mission and  strategic plan . NCCIH supports research on mind and body interventions, practices, and disciplines; research on natural products; and studies of “real world” patterns and outcomes in the use of complementary and integrative approaches. We encourage all eligible applicants to apply to the LRP, including those with either clinical doctoral degrees (e.g., Ph.D., M.D.) or doctoral degrees in complementary health practice (e.g., Ph.D., N.D., D.A.O.M., D.C., D.O., D.N.P.) or both. Source and Further Info
A group of 11 chiropractors are supporting major athletics events in the UK this summer. The group are part of the main medical service supporting the The World Para-Athletics Championships 14th-23rd July and IAAF World Championships 4th – 13th August. It is the first time that both these championships have been hosted by the same city in the same year. The group are part of the COPS team (Chiropractic, Osteopathy, Physiotherapy, Sports Massage) and are working as primary contact clinicians alongside sports doctors, pharmacists, nurses and radiologists at the warm up track directly next to the stadium, treating athletes, coaches and officials from all countries. Meriel Davis, sports chiropractor and member of the BCA currently working at the Para-Athletics Championships, says  “It’s an amazing opportunity to be involved where the different professions are working together as a team providing ‘athlete-centred care’. This is the start of great things to come for healthcare professionals but, for athletes, it also ensures that they have access to the best care possible when competing away from home.” “The para-athletes have been awe-inspiring in their strength and ability and an absolute pleasure to work with.” Source: BCA
The profession is strictly regulated in the UK by the General Chiropractic Council (GCC) – an independent regulatory body set up by parliament – and they ensure the safety of patients undergoing treatment. A chiropractor must be registered with the GCC to work in the UK – failure to do so is a criminal offence. Practitioners must also abide by the GCC’s code of practice, hold professional indemnity insurance, and pass the necessary competence and criminal record checks. If you are a Chiropractor outside of the UK and considering working in the United Kingdom we would recommended reading the GCC's guidance for applicants on applying for registration. You may first have to undertake the GCC's test of competence which you must pass before your application can be considered. Once registered, registration is renewed annually and chiropractors are also required to undertake a minimum of 30 hours of Continuing Professional Development per annum in order to complete their annual re-registration. At Chiro Recruit we understand that GCC registration is vital in ensuring that standards are maintained within the UK’s chiropractic profession, but it does present some difficulties for practices looking to fill job vacancies by hiring practitioners from overseas. Over the past five years the GCC has processed, on average, 150 new registrations each year. A maximum of 30 jobs are posted each month on the classified pages for the British Chiropractic Association , United Chiropractic Association and Scottish Chiropractic Association – with new jobs far greater than new registrations, the skill shortage is obvious.   UK Classifieds Founded in 1925, and with a membership that represents over 50% of chiropractors registered in the UK, the BCA is the biggest of all the specialist chiropractic associations in the UK. For more information visit the BCA’s website . BCA Contact Information The British Chiropractic Association 59 Castle Street Reading Berkshire RG1 7SN Web: http://www.chiropractic-uk.co.uk/ Email: enquiries@chiropractic-uk.co.uk Tel: 0118 950 5950 Fax: 0118 958 8946 The UCA, a body that represents chiropractors , was set up in 2000 to provide representation for chiropractors who believe that the core principles on which the practice was founded, are just as important today as they were then – visit the association’s website to find out more. UCA Contact information United Chiropractic Association 1st Floor, 45 North Hill Plymouth Devon PL4 8EZ United Kingdom Web: http://www.united-chiropractic.org Email: admin@united-chiropractic.org Tel: +44 (0)1752 658 785 Fax: +44 (0)1752 658 786 The Scottish Chiropractic Association was formed in 1979 and has since grown rapidly. There are now more than 60 members practising in Scotland and over 120 associated members located in England, Wales, Northern Ireland and various other countries around the world. SCA Contact Information Scottish Chiropractic Association 1 Chisholm Avenue Bishopton Renfrewshire PA7 5JH Scotland Web: http://www.sca-chiropractic.org Email: admin@sca-chiropractic.org Tel: +44(0)141 404 0260
A guest blog by : Ian Hutchinson D.C., F.B.C.A, F.C.C, former President of The British Chiropractic Association (BCA) Ian graduated from Palmer College in 1970 meeting chiropractors from many countries where chiropractors had achieved legislative recognition. He was inspired to work with many others from inside and outside chiropractic to achieve licensing (statutory regulation) in the U.K. In 1982, whilst President of the BCA, Ian and David Chapman-Smith spoke to twenty six Members of Parliament regarding chiropractic legislation. A Parliamentary Committee of the BCA was formed with Ian as chair. In 1983 and 1984, Ian attended two dinner parties hosted by HRH The Prince of Wales which gave rise to eight colloquia (discussions) on complementary medicine under the chairmanship of Sir James Watt. Three of these were attended by the Prince of Wales. At the seventh colloquia the Health Minister spoke about “across the board” legislation to register (license) the main complementary medical professions. Efforts were made to promote this. Ian spoke with former Prime Minister Sir Alec Douglas-Home in the Houses of Parliament. These attempts did not progress far as “the train could only move at the pace of the slowest coach”. Whilst President, Michael Copland-Griffiths became Chair of the Parliamentary Committee and much work was done targeting MPs (Members of Parliament) and holding a “Day of Action” demanding chiropractic legislation. In 1990 Ian took over as Chair of the Parliamentary Committee again and met with Peter Ediss from the Department of Health. He told Ian that the osteopaths were making progress toward statutory regulation (licensing) and that for chiropractors three things needed to happen: - all groups of chiropractors had to support statutory regulation. - licensing should have the support of the medical profession. - a very reputable body would need to produce a report recommending it. Peter Ediss also explained that the government would not legislate but legislation would have to be via a Private Member’s (non-government) Bill, a notoriously difficult approach as if there were any opposition a Bill would fail. The support of the medical profession was potentially the most difficult task. Ian was advised to write to the British Medical Association (BMA) and received rather a negative reply. Sir James Watt advised Ian to forget the BMA for the time being and concentrate on the other main medical bodies. Also, Ian decided to avoid “formal” approaches and engage in more informal contact and was very grateful for the help of Lord Kindersley, who held a private dinner party at the Royal Society of Medicine which key members of the medical profession attended. Brian Kliger, Principal, spoke on the Anglo-European College of Chiropractic, Dr. Tom Meade on the Medical Research Council (Meade) study and Ian spoke on the need for licensing. Fortunately the discussion went well and those present supported licensing. During discussions Ian avoided argument about chiropractic, but stressed the need for protection of the public through licensing to ensure only qualified chiropractors were able to use the title and practise. This was difficult for the medical profession to oppose as they have the same system of statutory regulation. The dinner party was followed by other meetings. Notably Alan Breen and Ian met with Dame Margaret Turner-Warwick of the Royal College of Physicians, who was unable to attend the dinner, who gave her support. Surprisingly the support of all groups of chiropractors and chiropractic students was more difficult both to obtain and to sustain throughout. On the advice of the Department of Health a Chiropractic Registration Group, with Ian as Chair, had been formed. All the chiropractic associations were represented on this, so that a joint approach to licensing was maintained throughout. We benefited tremendously from the advice and help of observer members – Peter Ediss from the Department of Health (later Andy Smith) and Sir John Bailey. Eventually the Kings Fund, a major health body, agreed to a “Kings Fund Working Party on Chiropractic” under the chairmanship of Sir Thomas, later Lord Bingham, who went on to become Lord Chief Justice. The Working Party Report was finally launched on the 5 th May 1993, in the presence of HRH the Princess of Wales. Her presence ensured widespread publicity in six national newspapers, TV news and radio. Favourable comments came from the main medical bodies who were consulted throughout. Eventually, after much lobbying from many chiropractors and other supporters, Ian met with David Lidington on the 2 nd December 1993 and David agreed to introduce a Chiropractors Bill as a Private Member's Bill. Ian had become BCA President again and Ian’s first message to Association Members was entitled “We have a Bill!” The Bill was drafted by government draftsmen and tremendous help was received from Andy Smith and Kenny Allen from the Department of Health, The whole process had been facilitated by the work of Simon Fielding, with whom Ian worked closely, which had led to an Osteopaths Act in the previous parliamentary session. The Bill passed through its various parliamentary stages, expertly steered through the House of Lords by Lord Walton, former Chairman of the British Medical Association. It was supported by many MPs and peers, thanks to the efforts of many chiropractors. The Bill received Royal Assent becoming the Chiropractors Act on the 5 th July 1994 – the longest Private Members Bill ever to go through parliament- and Ian breathed a tremendous sigh of relief!
Whether you're looking for chiropractic jobs in the USA, Canada, or Australia, LinkedIn could be one of the best tools in your search. It's the original professional social media platform and most chiropractors and clinics have a presence on LinkedIn. It has 433 million users worldwide, 128 million in the US alone. If you list your skills on your profile, statistics show you're 13 times more likely to get profile views. If you're seeking a new role, LinkedIn is a great place to start your search. You can make headway and build your reputation before you start interviewing. Here's how: 1. Follow fellow chiropractors in the country or area to which you're looking to work, and if moving overseas the country's chiropractic association. They will often post about new jobs and practice sales, and give you a good opportunity to network. 2. Join local chiropractic LinkedIn groups. Participate in discussions and get your name known before you move. Engage with people, and opportunities will open up for you. You could also do some research, asking other chiropractors about their experience practising in the area. 3. Post useful articles on LinkedIn Pulse. It's a great way to show your professionalism, specialities, and skills. It also helps build your reputation online. Don't forget to add relevant tags to make your posts easier to find - and you can also use hashtags on LinkedIn. 4. Be helpful on LinkedIn - give people something if you can, whether it's the benefit of your experience or connections. Tell people you're looking for work if appropriate. Once other users you've helped are aware, they'll want to reciprocate and help you in return. 5. Look for relevant LinkedIn influencers and follow them. They'll also be a great resource for you. Feel free to leave relevant comments on their posts and perhaps useful links to relevant subjects on your blog. Hopefully, an influencer might repost one of your articles, giving you a far wider audience than your follower list. 6. Encourage your lecturers, associates and seniors to post LinkedIn recommendations - all your good testimonials will help the cause. It's time to make the most of LinkedIn - so get your profile up to date!
I just got off the phone with a doc who is struggling with his entire team of "millennials" He told me he is challenged because the young woman think different than he does , and that's not how his kids were raised. Because I have hired and focus on this generation he wanted some help and perspective ... Here's what I told him... The downfall of this generation is their parents never wanted them to "suffer, or go through what they went through." They are heavily protected from criticism, discomfit and thus stunting their growth. They want to be independent and unique but lack the life experience and soul experience to truly live these traits ... Because when it is challenging they quickly move on , in search of the next best thing, the quickest reward, and least uncomfortable path. They know connection through phones and social media, and feel stressed when they have to rise beyond this, esp in an office. They buck rules, they defend their right to individuality, and resist the norm. They are a ton of work... On the flip side, the right person in this generation is the next game changer in chiropractic ..... You don't always know if you have the right people but you invest the time anyway, because I believe one day it will be worth it beyond your office.. We wonder what the generation before us thought of our work ethic and upbringing? Author: Brandi MacDonald
The US Job Market for Chiropractors The profession of Chiropractic is well established across the US with 75,000 registered and working across all of the states. Whilst each state has a dedicated chiropractic association that advertises job vacancies on their classified pages, job sites such as Chiro Recruit can help make that process more efficient as well as providing the ability to find chiropractors located outside of the US. Future of Chiropractic in the United States The US is already the world’s largest market for chiropractic health care, and the US Bureau for Labor Statistics project that the industry will grow 15% for the period 2012 – 2022 which is higher than the average for other professions. This growth is partly due to retiring baby-boomers, and a growing interest in non-surgical methods and treatments that don’t rely on prescription drugs. Whilst this trend may not be unique to the US, other countries are significantly smaller markets with reduced job opportunities. US states with high levels of retirees have the highest employment levels with states such as Florida, California and Texas leading the way. Life expectancy is steadily increasing due to advancements in medicine, and the chiropractic profession in the US has a very positive outlook. A job board like Chiro Recruit is necessary to improve the current recruitment process and serve this growth. Seeking Chiropractic Employment in the US Currently, chiropractic jobs are advertised on the classified pages of the state wide chiropractic associations, and job listings also appear on sites such as, Planet 1 and Chiropractic Job Finder . We are changing this traditionally reactive approach to a dynamic and proactive one. Our network of registered practitioners is growing, and through the use of social media we are able to reach out to chiropractors all over the US and the world, and bring attention to an exciting opportunity that might have otherwise passed someone by. For chiropractors located outside of the US who would like to work here – information about visa requirements can be found here . The chiropractic profession is represented in the US by the ACA and The Internal Chiropractors Association. Please find below links to the classified listings for the chiropractic associations that represent each state across the US. Alabama Alabama State Chiropractic Association Classifieds Alaska Alaska Chiropractic Society Classifieds Arizona Arizona Association of Chiropractic Classifieds California California Chiropractic Association Classifieds California - Napa County Chiropractic Association Classifieds Colorado Colorado Chiropractic Association Classifieds Connecticut Connecticut Chiropractic Association Classifieds Connecticut Chiropractic Society Classifieds Delaware Delaware Chiropractic Society Classifieds Florida Florida Chiropractic Association Classifieds Florida Chiropractic Society Classifieds Georgia Georgia Chiropractic Association Classifieds Georgia Council of Chiropractic Classifieds Hawaii Hawaii State Chiropractic Association Classifieds Idaho Idaho Association of Chiropractic Physicians Classifieds Illinois Illinois Chiropractic Society Classifieds Indiana Indiana State Chiropractic Association Classifieds Kansas Kansas Chiropractic Association Classifieds Kentucky Kentucky Chiropractic Society Classifieds Maine Maine Chiropractic Association Classifieds Maryland Maryland Chiropractic Association Classifieds Massachusetts Massachusetts Chiropractic Society Classifieds Michigan Michigan Association of Chiropractors Classifieds Minnesota Minnesota Chiropractic Association Classifieds Mississippi Mississippi Chiropractic Association Classifieds Missouri Missouri State Chiropractors Association Classifieds Montana Montana Chiropractic Association Classifieds Nebraska Nebraska Chiropractic Physicians Association Classifieds Nevada Nevada Chiropractic Association Classifieds New Hampshire New Hampshire Chiropractic Association Classifieds New Hampshire State Chiropractic Society Classifieds New Jersey Association of New Jersey Chiropractors Classifieds New Mexico New Mexico Chiropractic Association Classifieds New York New York Chiropractic Council Classifieds New York State Chiropractic Association Classifieds North Carolina North Carolina Chiropractic Association Classifieds Ohio Ohio State Chiropractic Association Classifieds Oklahoma Oklahoma State Chiropractic Independent Physicians Association Classifieds Oregon Oregon Chiropractic Association Classifieds Pennsylvania Pennsylvania Chiropractic Association Classifieds South Carolina South Carolina Chiropractic Association Classifieds Tennessee Tennessee Chiropractic Association Classifieds Texas Texas Chiropractic Association Classifieds Utah Utah Chiropractic Physicians Association Classifieds Vermont Vermont Chiropractic Association Classifieds Virginia Virginia Chiropractic Association Classifieds Washington Washington State Chiropractic Association Classifieds West Virginia West Virginia Chiropractic Society Classifieds Wisconsin Wisconsin Chiropractic Association Classifieds
Over the last few years, the number of chiropractors has grown sharply in Canada. This increase can be explained by the rise in demand for chiropractic services and the high number of newcomers to the occupation. Considering that demand for chiropractic care in Canada is on the rise and the number of graduates from the doctoral program in chiropractic clearly exceeds the number of retirements and deaths, the number of chiropractors should increase sharply over the coming years. The ageing population and increased public awareness of health issues favours employment growth in all health-related professions. The demand for chiropractic care is also benefiting from the trend to seek solutions to replace traditional medical approaches, although chiropractic services must compete with other alternative therapies. The fact that chiropractic care is covered by many private insurance plans promotes employment in this occupation. In addition, doctors in Quebec at the Commission de la santé et de la sécurité au travail (CSST) and theSociété de l'assurance automobile du Québec (SAAQ) send their patients to chiropractors as needed. In 2002, the government passed legislation that changed slightly the fields of practice of the main health occupations. Under the legislation, the right of physiotherapists to perform spine and joint manipulations is now clearly stated. The loss of that exclusive right by chiropractors had certainly a downward impact on the demand for chiropractic services. However, the magnitude of the decline is impossible to quantify. Along the same lines, in 2005, the Quebec Court of Appeal recognized the right of chiropractors to diagnose health problems which they are authorized to treat. Over the past few years, the demand for chiropractic services does not seem to have kept up with the increase in the number of chiropractors in Canada. In fact, according to census data, the average annual income of full-time and full-year chiropractors decreased 6% between 1990 and 2005, while it rose by more than 40% in all occupations as a whole. Over the next few years the rate of new chiropractic graduates is expected to speed up, while there is a danger that chiropractic services will not keep up with the rate of growth. Therefore, in the next few years, the average employment income of chiropractors is expected to continue to increase at a slower rate than the average. Considering that demand for chiropractic care is on the rise and the number of chiropractic graduates clearly exceeds the number of retirements and deaths, the number of chiropractors should increase sharply over the coming years. The divisions of the Canadian Chiropractic Association (CAA) are the ten provincial associations which advocate on behalf of patients at the regional level. The CCA is governed by a volunteer Board of Governors composed of representatives from each provincial association. Each province also has a regulatory body, established in legislation, which is responsible for licensing practitioners, establishing standards of practice, and protecting the public interest. All provinces require you to have completed the Canadian Chiropractic Examining Board (CCEB) clinical competency exam. The Canadian CCEB conducts clinical competency exams for individuals seeking licensure to practice chiropractic in Canada. The CCEB is responsible for the development, delivery, and administration of three exams: Component A – Chiropractic Knowledge Component B – Clinical Decision Making and Diagnostic Imaging Component C – Clinical Skills Evaluation http://www.cceb.ca Provinces Alberta http://www.albertachiro.com British Columbia http://www.chirobc.com Manitoba http://www.manitobachiropractors.ca/ Ontario http://www.chiropractic.on.ca/ New Brunswick http://www.nbchiropractic.ca/ Nova Scotia http://knowyourback.ca/ Prince Edward Island Chiropractic Association 266 Read Drive Summerside, P.E.I. C1N 5A9 Phone: 902-436-7183 Quebec http://www.chiropratique.com Saskatchewan http://www.saskchiropractic.ca/
I am sure you are aware how important your chiropractic resume/CV is in securing an interview. In a recent survey of recruiters, nearly 90% said that the bulk of resumes/CV they received contained errors. Shocking, perhaps, but a great opportunity for you to get your resume/CV right the first time. I use a process called A.I.D.A. – an acronym used in Marketing and Advertising that describes a common list of events that may occur when a consumer engages with an advertisement. The same principle works equally as well when writing a resume. A.I.D.A. Firstly, capture the reader’s:- A – Attention (Awareness): attract the attention of the customer. Hiring Managers and Recruiters have an abundance of resumes to short-list and you need to focus their attention on your resume above all the others. A successful way to do this is with your Personal Profile. A Personal Profile is a good opportunity to secure the recruiter’s attention with a short paragraph detailing your suitability for the job, including your professional qualifications, education and what value you can add to the role. A Personal Profile is your self-marketing tool. Sell yourself and make it dynamic, informative and interesting. Sometimes, it is easier to merely tailor your personal profile to the type of role you are applying for, rather than amend the whole of your resume. Before your personal profile and after your name and contact details (never include your date of birth) include a link to your professional profile on LinkedIn. If you do not have a LinkedIn profile, create one! A LinkedIn profile is a fantastic way to sell yourself to potential employers and recruiters, as it corroborates your knowledge and expertise. Now you have their attention it is time to create some:- I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). A resume needs to create some further interest. If you have not included them in your personal profile, now is the time to clearly show your professional registrations, techniques and certifications followed by a clear and precise career history. (Don’t forget to mention any practice-management training or seminars you have attended.) Dates of employment must be accurate and any gaps in employment history should be clearly accounted for. Bullet points of your key responsibilities, strengths and achievements are important in your career history, but keep it brief. You can always expand on them when you are invited for interview. If you are a recent graduate and do not have a career history in chiropractic, highlight your key achievements in any voluntary or part-time work you have undertaken and emphasise transferable skills which are relevant and transferable as a chiropractor. Now you have interest in your own personal advert it is time to create some: D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. In advertising, desire is important as you are making a potential customer want your product. This is normally done with an inviting image, but with a resume any type of picture (including your photograph) is a big ‘No No’! The desire is created by the presentation of your resume. Use a common typeface such as Times New Roman, Arial, Palatino or Courier. Follow best practice and use 10-12 point body text, 16 point maximum for headings, no capitals and embolden headings. Try to keep your resume around two pages long and remember, poor spelling is the quickest way of getting a rejection. Use your spell checker! After your employment history it is important to highlight any Research and Presentations that you have undertaken. Include any relevant continuing Professional Development and only show Hobbies and Interests if they are pertinent to the role. If you have completed A.I.D. correctly, the last step of the process is: A – Action: lead customers towards taking action and/or purchasing. Action in advertising is the customer logging onto your website, driving to your shop or picking up the phone to call you. On your resume, it is the action of the employer picking up the phone or sending an email to invite you for interview. It sounds obvious, but make sure your contact details are clear and easy to find. Include them as a footer on every page. If you have a land-line but you are never at home, simply do not include it. When you are job hunting, try to answer your phone every time. If a recruiter or employer cannot reach you, they may just fill the interview slot with another candidate who does pick up! Once you have completed your resume, reassess it as a potential employer. Read your resume objectively. Does it interest you? Would you want to interview this person? Does your resume represent what you would view as a good candidate? We wish you every success in your job search. Author: Nick Hutchinson