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Search engine optimization…is it just me or are there really some down sides to owning your own business? I’m not saying SEO’s are bad but to me there are so many more interesting and exciting things to do as a business owner.  But hey, in the age of technology, speed of information and the majority of research and shopping is done online, I guess I better put SEO’s at the top of my to-do list.   If...
I know as business owners, our frustrations can be endless.  Payroll, rent, advertising, taxes, customer fulfillment, patient complaints and employee drama just to name a few…but what happens if you have a rockstar employee or associate? What if your associate or front desk staff are really bringing the magic with patient satisfaction? What if the clinic hits the financial goals for the month? What would be some simple, yet...
I think for many, many years chiropractic was the butt of a lot of jokes.  I even remember a couple TV shows where the chiropractor was the dumb one because he wasn’t smart enough to be a “real” doctor.  Or the other side is, we are depicted as super neurotic, health nuts who take supplements by the handful (oh no I do, do that lol).   Hey why not have a little fun with our profession and sometimes kooky...
Bad reviews on social media, talk about a sticky situation.  For a business, good reviews are like gold.  Customers are actively looking at Facebook, Instagram, Google, etc to tell them if a business is worth their time, energy and money.  I know personally I have researched all kinds of businesses from restaurants, travel/tourism, doctors, rehab facilities, etc to see who gets high marks and who falls short.  ...
I had a few ideas in my head but of course I had to turn to my old friend Google to get even more inspiration and see if I was on the right track.  I don’t recommend searching for “why people hate chiropractors” unless you need a good cry or want to beat someone up. Turns out, I was barking up the right tree.  Keep on reading to find out why chiropractors give some folks the heebie-jeebies.   ...
Unless you are the only employee in your business, you will eventually run into this issue.  There are times in a business when it would be very difficult to not be excited.  Grand openings, appreciation parties, killer sales months, hitting new landmarks within the company, etc. all help to keep employees soaring high.    But what happens when there is a slow month? What about three slow months in a row?  All...
As I continue to evolve as a business owner, I have said on multiple occasions I wish I was a profiler for the FBI. If you don’t know what a profiler does, they are really good at reading all the little cues someone gives during interactions. All the signs, eye blinking, story telling that someone gives are tell-tale signs. The profiler is really good at assessing their psychological, mental and emotional states of the person sitting in...
As massive corporations continue to grow, it’s sometimes hard to imagine that a small, local business would have the same threats.  In my mind, if I’m going to rob a business wouldn’t I want to target the ones with all the money? I’m not saying small business owners aren’t successful but it’s usually at a different level than a major multi-million/billion dollar enterprise.  I did some...
Have you heard about the Clinic Challenge Experience at Sherman which is designed to help students make the transition from classroom to chiropractic internship? Fifty four interns have just completed the challenge during the spring 2019 quarter. The challenge is a rope course on campus which presents a variety of “challenges by choice” using ropes, pulleys, walls, poles and platforms. Students use problem solving skills and...
Facebook can either be an amazing ally in the advertisement of your Chiropractic Practice or it can be allusive, frustrating and a tangle of algorithms.  Previously, FB was a simple and relatively effective means of getting the good word out about your business but now with over 2 billion consumers using the platform, ads have to be flashy, concise & compelling.  It’s stiff competition out there but using some of these...
As with 95% of the blogs I write, the inspiration for them come from my own experiences and mishaps inside my own businesses.  Once again, life has given me another topic to discuss.   Wikipedia says, “ Onboarding , also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors in order to become effective organizational members and...
It’s that time of year again to break out the resolutions to make 2019 the best year ever!   It’s finally going to be the year I lose “X” amount of pounds, pay off debt or take that once in a lifetime trip.  Heck, I like all of those and I would think most people living in the US or the UK would feel similarly.  Here’s the deal resolutions don’t work, and neither do goals unless you...