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I had a few ideas in my head but of course I had to turn to my old friend Google to get even more inspiration and see if I was on the right track.  I don’t recommend searching for “why people hate chiropractors” unless you need a good cry or want to beat someone up. Turns out, I was barking up the right tree.  Keep on reading to find out why chiropractors give some folks the heebie-jeebies.    Fear of the Unknown I was always try and be very cognizant of this with my patients.  When I was a student at Palmer, I had a really amazing professor for diagnosing and examination.  I distinctly remember him telling us to always describe everything you are doing to the patient.  Imagine yourself narrating to the patient why you do DTR’s, ROM, muscle testing, leg length inequality and what is going to happen step by step during the adjustment.    I just stand there talking out loud (mostly to myself) telling the patient exactly what I am doing and why.   Especially when I first got into practice, I felt like as a then 25 year old it helped to establish me as the authority. Fast forward seven years later, I still think it helps establish me as the authority and helps the patient relax.  If the process is broken down step-by-step it takes away the mystery, allows the patient to express concerns and ask question before anything unknown happens to them.  Let’s face it, no matter what technique you use, it’s more than likely going to be completely different than anything else they have ever experienced.    2. All about the Green Backs or Pound Sterling Hey, we don’t corner the market on this but sometimes chiropractic care can be very expensive.   I’ve seen this two-fold.  First way, is the pre-paid high dollar amount programs which allows a patient to come a certain times a week for a certain length of time and can run in the thousands of dollars.  As a red-blooded capitalist American I can’t hate on chiropractic offices who do this, I just know I have heard complaints from patients on some this type of practice.  The second way is super high cost per visit prices.  Some techniques go for $100 for 15 minutes or upwards up $10,000 for a set treatment plan.   I’m not saying the treatment isn’t worth it but I think if your going to charge serious cash you need some serious patient education.    3. Once You Go, You Always Have to Go I hate when people say this.   You mean because people are immediately indoctrinated into the medical establishment at birth? (Whoa where did that come from?) Anyways, I do my best to answer this question diplomatically and professional (even if it gives me great pains).  I like to use analogous references like getting dental check-ups twice a year, a yearly eye exam, routine male/female checks, etc.  Once you make them feel better, they have a better understanding of your voo-voodoo than the idea of “maintenance or wellness” care becomes less crazy and a makes a lot more sense to the patient.
Unless you are the only employee in your business, you will eventually run into this issue.  There are times in a business when it would be very difficult to not be excited.  Grand openings, appreciation parties, killer sales months, hitting new landmarks within the company, etc. all help to keep employees soaring high.    But what happens when there is a slow month? What about three slow months in a row?  All of a sudden, there is a lot of employee turmoil or unrest among the ranks?  It’s a lot easier to be a pleasant boss when the numbers are good, the rent is paid, payroll is accounted for and you enjoy the team you have in place.     What do you do when the excitement of owning a business wears off? All you can think about is ripping your hair off and running off to a deserted island and your employees can see and feel your tension.  They start to see the dark circles around your eyes, the worry in your face and the lack of enthusiasm coming off of you when you go into the office.  They become worried about the stability of their job, their sense of security dwindles and before long they are using their lunch breaks to look for a new gig.      How do you turn that around?    1. Top Down…It Starts with You I completely understand how it feels to have a business sucking the life right out you. Even if business is financially going well, they take a lot of time and energy.  I think one of the biggest things the owner or boss can do is everyday when they are in front of or around their employees is to put on their happy face.  You need to wipe the RBF off, drink some coffee and put your big boy or big girl pants on.  Employees cannot see the captain of their ship faltering.  When the leaders have it together (even if just on the surface) that will help inspire and build trust with the rest of the team. 2. Communication…the Good, the Bad and the Ugly I am have always been very open about the health and status of the business.  All the employees know the numbers needed for growth, their bonuses, how much rent is, etc.    Especially if they are tied into bonuses, why shouldn’t employees be allowed to know the numbers they need to hit and where the business is at any given time?   I’ve known others who were literally going out of business and waited until two days before to tell their key employees.   I started giving “status” reports at a minimum of once a week.  It doesn’t matter what your metrics are for the business, daily/weekly/monthly posting of them won’t leave any employee in the dark.  If the numbers are good that’s exciting and if they aren’t then everyone knows what they need to work on.  Surprises in this area never turn out good.    3. Get FeedBack    I did this in our last meeting.  We have made some changes to our operations and wanted to know their opinion of some different ways of how we could make everyone feel more connected and more confident in what we are doing.  I was amazed at the amount of ideas they had.  Later after the meeting, I had one employee reach out and thanked me for making them feel heard and included.  The benefit was two-fold: one the employees at the meeting felt like their voice and opinions matter (which they do & helps morale) plus it will help simplify our new procedures that we put into place.    4. Be a Good Finder   This is my favorite one.  Always be on the lookout for positive or well-done things that an employee is doing.  I know it can be hard sometimes and definitely easier to focus on the negative qualities all the time.  People also need to feel safe around you and know that if they do screw up (heck we all do) that mistakes are ok.  Generally, as the boss you are always on the hunt for something that was done well or you appreciate them doing.  It doesn’t mean that there aren’t times when an employee will need to be written up, re-trained or fired but overall, try and reinforce the behavior you want more of. 5. Bonuses Who doesn’t love the opportunity to make more money?  When implementing a bonus structure, this is where #2 about communication is going to be key.  Nothing will lower morale more than not knowing what the target is, changing the target or not be honest about how bonuses work.    Kassandra Schultz D.C
As I continue to evolve as a business owner, I have said on multiple occasions I wish I was a profiler for the FBI. If you don’t know what a profiler does, they are really good at reading all the little cues someone gives during interactions. All the signs, eye blinking, story telling that someone gives are tell-tale signs. The profiler is really good at assessing their psychological, mental and emotional states of the person sitting in front of them.   Wouldn’t that be an amazing skill to have when your hiring someone? Wouldn’t it be helpful to interact with a potential new hire and know they are lying? According to almost 60% of applicants are caught lying on their resumes! Think about it, those are just the ones who are caught doing it. I know I sound like I have lost total faith in the current work force.  That's not true, but if you have been in business long enough you know the detrimental effects a bad hire can have from diminishing team morale, poor performance, loss of revenue and sometimes the biggest thing of all, your sanity. Here is a great example of time wasted. We had probably the worst hire ever last November and she worked for us for maybe a month.  I’m writing this in June, and she is still fighting the appeal process for unemployment.  I’m not kidding when I say if she worked that hard at her job as she did with unemployment, she would still be employed.  As a business owner, you know all of this.  From altering time clocks, love affairs gone bad, secret families, poor work ethics, etc lets dive into why we need to become our own personal profiler for the sake of our businesses, bottom lines and our mental well-being.   Desperation First let’s start at the beginning, do you know why most businesses hire the wrong person? I’ve learned this the hard way too…desperation. All of a sudden you find yourself short staffed and you need someone ASAP.  It’s like getting out a relationship and you are desperate for another one. You might find yourself lowering your standards to try and fit the next person who comes along into the role.  In my experience, hiring out of severe need or desperation always comes back to haunt me.  Remember the unemployment example? Yep…6 months of my life spent cleaning up one bad decision. Even if it takes a few weeks longer, holding out for the right candidate can and will in the long run make your life easier.   Financial Ramifications It depends on the position and how much they are getting paid.  The stats are showing it can cost upwards of 30% of that employee’s first year earnings.  Think about what goes into a new hire.  There are interview costs, training costs, unemployment and if they get feisty than you might be looking at a lawsuit.  For a small business, if the position is a managerial one, a bad hire can be a true threat to the health and longevity of the business.   Productivity A great example (or a poor one I learned) is a bad manager will definitely ruin the ability for the business to make money and generally leads to lower customer satisfaction. When customers aren’t satisfied they spend less money with you and don’t refer new business. Team Morale There isn’t anything like having an employee that everyone can’t stand working with.  The rest of the team doesn’t want to come to work and then usually don’t perform as well.  If it’s a manger that the rest of the employees don’t like or are afraid of it’s no fun for anyone to walk on egg shells.  As the business owner if you interact with your employees I believe you should generally like them (most of the time).    Bounce Back I have found that sometimes the come back after a bad, key employee has been terminated can take months to recover. You have mitigate the damage done work by that employee.  Improving team morale and it takes time to recoup money lost or wasted.   Before all the business owners of the world decide to pull a John Gault move from Atlas Shrugged let me leave you with one final thought.  This is a quote from one of my favorite guys in business…  If you wake up three days in a row thinking about an employee and you are not having s*x with them, you need to fire them.” -Dan Kennedy Kassandra Schultz D.C    
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