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It’s that time of year again to break out the resolutions to make 2019 the best year ever!   It’s finally going to be the year I lose “X” amount of pounds, pay off debt or take that once in a lifetime trip.  Heck, I like all of those and I would think most people living in the US or the UK would feel similarly.  Here’s the deal resolutions don’t work, and neither do goals unless you do this one magic step.  Whats the magic step? Keep on reading… In my kickboxing businesses my business partner and I decided we needed to make a change.  Our marketing was getting stale and the way we had been operating was not producing the results we desired or the results we thought we should be getting (sound familiar). Fourth quarter we made a major shift in our business approach and it’s been amazing all the information we have been learning from our new business contact.  What does that have to do with this blog?  I was listening to a new podcast by the Gym Launch folks and they inspired this blog…thanks guys. Ok great..new year, new you…blah blah blah… Hey I can’t say anything.  I’ve always been a huge goal setter.  Every year I buy a new planner, detail out of life down to every hour/minute of day until I heard this concept.  Imagine that your attention span is at 100% all the time.  I didn’t say productive because as we know your attention can be filled with trolling through Instagram, watching cat videos on Youtube, etc.  Even when we are bored generally we go in search of something to fill our time or our attention.   **The question is, if are attention is always at 100% how are we going to add even more to that attention in 2019?** Let me explain.. As the Owner/Operator Let’s say you own your chiropractic office and you see patients, do SOAP notes, make sure the utilities are paid, do payroll, have staff meetings, etc…the list goes on and on for an owner/operator.  The question is what can you remove from your plate this year in order to have new goals or priorities?  Do you need to hire an associate to take some of the patient/SOAP note time off your plate?  What about hiring a company that automates bill pay and possibly payroll?  Could your accountant be doing more?What about the front desk lady who has worked for you forever, could she run staff meetings instead of you? The list could go on but the idea is, if you don’t remove something from your plate how will you have the attention span and/or time to focus on new goals in 2019? Doing it all yourself is only going to drive you crazy-(er) than you already are, take time away from your family or not allow you to focus on new things that could potentially make your business that much more successful.  As the Employee This one could potentially be trickier depending on what kind of boss you have but let’s be hypothetical in saying he/she is a reasonable soul.  Let’s say you're the first/top associate is there anything you could delegate to the associate under you or to the front desk (without overwhelming them) that would make you or the office more efficient?  If the practice is busy enough, would it makes sense to ask the boss if they could hire another associate, front desk person, etc? If the above question is not feasible what about asking for a team meeting?  Periodically we will have a meeting and write down what everyone does and then we evaluate if every task makes sense for the person it’s assigned too. Sometimes you will find that there are tasks that need to be updated or possibly thrown out.  Think about ways that would simplify how the office runs and what you can do to be helpful or more proactive.  That's it, the magic step…what things can you remove from your plate right now in order to make you more effective and kick more butt in 2019? As always if you decide you need an associate or you need a new position please check out chirorecruit.com for more information.     Kassandra Schultz DC   
Has the “man” got you down and now you ready to serve justice by being the “man or woman” yourself? I’m only kidding but has the entrepreneur itch seized it’s grip on you?  Are you tired of not running the show, being told when to show up and how it’s done?    Maybe you are one of those fiscally responsible folks who has been hoarding your paychecks under your bed waiting for the day, when you can finally buy out the boss and stick your name on the door.   No matter the reasoning, becoming the boss can be one of the most exciting undertakings or the most terrifying.    Even though I haven’t currently purchased a business.  However, I have spent a lot of time re-searching, asking questions and figuring out all the information needed before purchasing an existing business. (I’ve had opportunities).     If you're in the market to buy a chiropractic office then check out my top 8 things to ponder and investigate before making one of the biggest financial decisions of your life. (And get yourself a lawyer and an accountant if you don’t already have them).   1. Is this office currently making money or in distress?   Don’t be fooled by what the owner tells you.  Numbers don’t lie so you have to look at P&L statements for a couple of years, ex-penses, taxes, payroll and how much profit there actually is at the end of every month.    2. Create a separate company for yourself and the only way you should ever buy anything is through that entity.  You never want to buy the business but the assets of the business. Say What?    If the practice you are interested in happens to be an LLC, you don’t buy that LLC you buy all the stuff or the assets that the LLC owns.  Examples would be the building, company car, office furniture, patient lists, cash, accounts receivables or even the brand if you're buying a franchise. Completely taking on the LLC means if that entity is being sued, has a lien or anything else undesirable that will become your problem. The assets are every-thing else that makes the business run.    3. Are the employees coming too?   I always assumed the “easiest” way to buy a practice would be if your currently working in it. You know the front desk staff, the patients and the whole vibe of the place so when you go to take it over the transition to your leadership is relatively seamless for you, the patients and the current staff in place. If you're not working in the practice, are some of the key staff members going to stay once you take over? There is nothing like the feeling of a shiny new office and all the staff quits (that’s an ulcer starting moment for sure)   4. What’s the lease situation?   First of all, are they behind on it? When is the lease up? If the lease has two years or less on it does it makes sense to negotiate a new one or will the land-lord let you assume the lease without a price increase?   5. Accounts Receivables?   I’ve heard there is a growing movement towards having patients pur-chase treatment plans in advance.  Are you going to buy them at closing or are you going to let the current owner try and collect them at his own leisure (Oh heck no!)?    6. Any Prepaid liabilities?   I know some offices that sell large treatment packages in advanced to patients.  The patient pays for their care up front and then the service is rendered to them after they pay. It’s a good idea to know if they're any floating around, how many there are and what your responsibility is.    7. Indemnities…   ooh fancy lawyer words now. Google says it means a “security or protection against a loss or other financial burden.” Getting an indemnity from the seller means you are getting something like a guarantee, insurance, protection, etc. in case after closing someone comes back and tries to sue you over something that happened previously.  That way the seller will financial back and take responsibility for the lawsuit.  Don’t be surprised if the seller wants one from you too.   8. Last but not least…   do you really, really, really want to buy this particular place? Let’s say hypothetically 1-7 are home runs, everything financially makes sense, it would be a great deal, investment, you would make a bunch of money from it but when you think about this business it makes your ulcer bleed and skin crawl..should you still go through with buying it?   When my business partner and I were looking at possibly buying some other kickboxing studios some of them were almost too good to be true except for one thing the… location. You see, I already live in Ohio and the idea of buying a business that has even a shorter summer season and requires shoveling more snow was not exciting to me.    The first location we looked at was in Iowa.  I distinctly remember sitting straight up in bed the next morning and thinking “oh my god if I have to spend any more time here I’m going to fling myself off a bridge.” What’s wrong with Iowa you ask? Nothing for some, but for me it’s not a place I want to spend more than 24 hours in.  I felt the same way about Wisconsin and Arizona (I already lived in the desert, eh). But when there was a location not far from the beach in Florida, oh man did that get me excited!   I even volunteered to manage it from November to April! Those might be silly examples for you but you have your own “Iowa” and your own “Florida.” Owning/buying/starting a business is one of those life changing decisions sort of like getting married.  Yeah you can change your mind but it’s really tough to back out of. Owning a business is very much like being in love, you better be over the moon and giddy about it in the beginning because there will be days, weeks, months and maybe years where you think what the hell did I do?   … You're going to have inordinate amounts of stress sometimes so don’t let the location of the business add to it.     Kassandra Schultz DC 
Have you been posting your resume here, there and everywhere with no luck? I recently discovered that resume writing is a true art form and a matter to be taken very seriously.  In today’s job market where having a four year degree sometimes only gets you a barista position at Starbucks it’s imperative that your CV and/or resume is  glistening with professionalism, expertise and an easy to read format to find your ideal chiropractor job.   The longer your resume has been around, the higher the likelihood that it is outdated and in desperate need of retooling.  From formats to fonts, or how your potential new employer should contact you, is very different than it was even 5-10 years ago.  Things that need to be included like social media accounts, websites, etc. are all vital pieces of information. Compared to 10 years ago where the idea of including your Facebook account would have been nonsense and what was Twitter or Instagram?   The times have changed and that includes your resume so check out my top five ways to clean up the outdated, put the shine on and dazzle your new employer.   You Only Get One First Impression This is good advice whether you are trying to woo a new mate or a new boss.  On average, an employee/company looks at a resume for all of 6-10s so it has to be on point. Think of your resume like this… Take a second and imagine what your best self has to offer…from skills, experience, education take note of all the high lights that you think might be good to include on your resume. This document is like your own personal advertisement. It needs to be a compilation of your best foot forward, the twinkle in your eye and the pep in your step… What is the value you will be able to bring to your employer? The headline and summary need to be eye catching and full of your success, achievements and professional qualities but here is the catch, don’t make it too long.  Part of the first impression with your resume is a neat, tidy and get to the freakin’ point in one page (ideal) and not more than two.    Be Specific I’m assuming if you’re reading this, you are either a chiropractor or someone who employs them. In this case, be as specific as possible with what services and techniques you are currently able to provide for patient care.  Are you interested in learning new techniques or integrating yourself better into any practice than I think that is worth mentioning too? If you’re not, than I would not include it.  If your strict upper cervical only and you find full spine adjusting crazy, than you would probably be miserable working at a Gonstead or Activator practice anyway.   Whatcha Have to Offer? If you’re fresh out of chiropractic school this one does get a little trickier.  When I first graduated from Palmer I thought of every club, activity, interesting patient cases and my clinic abroad trip to help sweeten the pot.  Coming right out of school is two-fold, on one hand you are fresh faced, ready, eager and willing to work and learn and on the flip side you have little experience (but also less settled in your own ways) and therefore easier to train and integrate into a practice. If you have been around the chiropractic block, really think about your top career highlights, interests, experiences and skills.  The bigger the variety the better.   Welcome to 2019 Let’s say the first draft of this resume was done in 1999.  A lot of things have changed since then.  Remember when Al Gore invented the Internet? (That was a joke, and I know a bad one). Thanks to the internet, it has completely changed the landscape of what should be included on your resume.  Social media account links, websites, etc. all need to be included.  Side note: this would be a great time to take down your drunken pictures from last Saturday.  You would not believe the dumb stuff I have seen on social media accounts when people apply for a job.  Social media accounts say a lot about a person.  If your accounts aren’t full of sunshine, kittens and rainbows it would be a great time to take down the inappropriate stuff and put up updated, professional, paint a good picture of yourself posts.  Don’t think employers don’t snoop on your social media accounts??? They do.   The Look It has to be easy to read.  Your resume shouldn’t need a translator.  Use language and words that are easy to understand and make sense.  Check the font, size, margins, etc for ease of readability.  If you even has the slightest doubt that the font might be even remotely difficult to read, I would change it.  Does the text hang outside the margins? Don’t be repetitive and try and consolidate job positions instead of listing them out individually.  Even though the resume needs to be professional try to avoid any descriptors sounding canned, boring or like a job description.   Once done, upload your profile to Chiro Recruit and let chiropractor employers find you. There you have it, five ways to shine up the ole’ resume, land a great job and make some money in 2019.  Cheers! Kassandra Schultz DC   
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