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If you are reading this blog, there is a good chance you are a doctor, you’re going to be a doctor or you’re thinking about being one.   The ability to really help people is an amazing gift and opportunity.  The dark side to drive, ambition and getting through all that schooling is usually (but not always) fueled by a very “type A” go-getter kind of personality.   If that is true for you, there is a very good chance that you may be plagued with perfectionism.  If perfectionism were an Olympic sport, I would have not only made the team but probably won a couple gold medals too.   Here’s the deal, a lot of people and so called experts will tell you that perfectionism is a bad thing maybe even a disease but on the other side of the coin, is usually a very ambitious and goal oriented individual who gets a whole bunch of stuff done in their lifetime.   If this sounds like you, keep reading.  The hankering to want more out of life is an awesome thing so let’s make sure the passion and enthusiasm is channeled into the appropriate avenues. Dotting the “I’s” and crossing the “T’s” In my personal opinion, I think academia can turn a perfectly normal individual into a neurotic basket case.  One time my professor would not accept a paper that I labored over for hours because my name and the date were in the wrong place with the wrong font.   Let me ask you, how in the heck is that preparing me for the “real” world?  When you really break it down, a person who has been inclined to want everything perfect is put into an environment that only perpetuates that inclination.  Consequently, that individual is expected to get a job or start a business and shortly thereafter this paralyzing fear can descend over the individual, which leaves them helpless.   A once perfectly capable individual is now left reeling in paranoia about making sure everything they do moving forward is absolutely perfect. I’m here to tell yah…no one cares.  See those three periods in the last sentence? They totally came out of nowhere, have no grammatical use and would have gotten me an F on any paper I would have turned in previously.  The truth is, to start applying for jobs, creating a website, starting a business, not one single step in that process is going to be perfect.  In fact, most of it is going to be ugly, dirty and probably mess with your control issues.    My advice…(ha I did it again!) focus less on dotting every “I”, crossing every “T” and figuring out where all the comma’s go and start somewhere.   Right out of chiropractic school, I landed what I thought was the perfect job. It didn’t take long to realize, it was not working for me (or for my employer).  In my mind, the next logical thing was to start my own office.  Why on earth would I think that would be a good idea?  I had absolutely no experience doing any of that. I remember my first week in my new office. I had no patients, no skills at marketing and I even forgot to print out new patient paperwork. Yep I was on the road to success.  Just like in school, previous jobs, relationships, you figure it out.   I think the more we meander and think about all the ways our interview with a potential boss is going to go or doubting ourselves on hiring employees because the employee handbook isn’t finished yet or not giving office talks because we don’t have the first speech totally memorized is what stands in our way.   Interviews are always going to be subjective because we can’t control other people, the employee handbook is never going to be finished because you don’t know everything that needs to go in there until an employee does it and talking in front of your patients is never going to be perfect. I know for me, I have passed up on opportunities (and consequently money) because in my mind, what I needed to do on my end was not perfect.  “Perfection before implementation impedes progress” If you don’t believe me consider this.  If you had to be great at something the first time (or even the first few times), there would be a lot less babies born.     Kassandra Schultz D.C   ​
I’m 31 years old; you would think that my millennial instincts would naturally kick in here.  Nope. I have my hand in three franchise kickboxing studios and my own chiropractic office.  Facebook without consulting me changed the rules and now traffic to my websites, which generated leads, has slowed way down.  What does that mean? May was a terrible sales month across the board.  It used to be easy.  We would post a picture, video, article, etc to our fan page, decide on a dollar amount, hit the boost button and like magic paid leads are coming through the door.  As it turns out, users of social media want more than paid advertisements coming across their news feed. BUT there are still plenty of customers out there. Whether you’re a lover or hater of social media, that my friend is irrelevant.   Let me give you an example: I’m learning to fly airplanes.  I discovered while on the headset that some frequencies still use Morse code.  My first reaction was are you kidding me? Just because I live in Ohio, do I look like the Wright Brothers? My point being it’s the 21 st century.  Direct mail, phone books, going door to door may have worked in the past but to really build you, your brand and your business for good or for bad, social media is where it is.   If you still don’t believe me, check this out (which I borrowed from     If you get confused like I do, check out my four reasons below on how to become a social media ninja.   Use the platform, Build your Brand   The literal soapbox has now turned into a figurative one. Done correctly, it can be the fastest and easiest way to get your message out there. The cool thing is, when content is done right, users will share content from your website. Think about it like this.  You or someone you hire (like me!) writes a fabulous blog and a user reads it, shares it on their Facebook, Instagram or Pinterest account and before you know it, your content is now being spread organically across several platforms of social media.    Nice but…   Here is the kicker, users now want real content. They want to learn real stuff from real experts like you. Is it possible that all that texting can lead to “texting neck?” Of course we know that, but potential patients don’t.  Your social media platforms build you and your organization as the expert in a certain field (hey chiropractic).  After so many posts of real information, than you can sneak in your first visit special or free examination.   They ask, you Answer   Let’s say the social media gods come together and you put together this amazing infographic, article, blog, etc. and now the post is gaining traction.  You just can’t sit there.  If the people come to you, now is the time to respond.  If they comment, this is the moment you can engage with your audience and create a conversation.  The better the conversation, the more human you become. That leads to number 4.   Be a Human   Social media gets a bad rap for adulterated pictures, fake stories and vapid people so this is your moment to shine. Again posting real content, responding to messages in a sincere way both in your inbox and on your content posts will allow your audience to see the real you. In a world of automation, it’s refreshing to have heartfelt conversations.   If you still don’t believe me how important it is to be posting daily on different social media platforms take a look at this. Over half your prospective patients are on their different social media platforms several times a day.  That means all day, everyday the prospects are out there, but it’s up to us to communicate our messages to them effectively.  Kassandra Schultz D.C
We live in an age where information comes to us in small pieces, like 10 second videos, sound bytes, word bytes, tweets, and pictures.  Whether you are into the social media sphere or you still prefer your reading materials printed as opposed to on a tablet, it doesn’t matter.  If you want a great employee, you are going to need a few things in your job description to win over the roving eyes of young chiropractors.   1.    Know Your Practice & Know Your Style   First order of business is writing a job title.  The job title should be in the style and type of person that would fit well within your practice.  Are you snarky, maybe a little crass or sarcastic? Without going overboard, letting the personality of you and your practice through maybe helpful for finding the perfect candidate.  Here are some examples of more fun and spirited job titles: “Software Ninjaneer,” “Chief People Officer” and “Director of First Impressions.”   Maybe you're more like the professor in Ferris Buehler’s Day Off who is infamous for saying, “Buehler” in the most mundane, monotone voice known to mankind. In that case, something along these lines might be better, “Beetroot Pickling Line Cleaner” or “ClientData and Management Information Co-Ordinator.”   See the difference?   2.    Job Summary and Other Points of Interest   Of course, your snappy job title now needs an energetic job summary and all the details you want to include in your job listing. One way to start the summary is by opening with a strong, attention grabbing statement (remember the attention span of your audience).  It has to be clear, concise, and catchy so your future employee will immediately gravitate towards your post.  Tell the candidate why they should come work for you.  What benefits (besides pay) will they get to enjoy by being employed by you? Do you offer anything unique like nap rooms, day care, time off, flexible hours, pet friendly environments, ice cream Mondays, or casual Fridays? It’s the new millennium and the millennials want to know why working for you will be so special.  Also, in the job summary include your exact location.   3.    Responsibilities, Duties…blah blah blah…   Truthfully, the duties or responsibilities of any given job can be endless.  I think some come inherent to the job.  As an example, will the future associate you are hiring for a chiropractic job see patients? Well, duh of course because that is the whole point of hiring them, so be specific when listing the duties or responsibilities. What kind of patients? Are you a family practice? Do you specialize in sports, geriatrics, OB/Peds? Those are the fun facts that you want to include in the job description. Once you get the candidate in your office for a job interview, then you can bore them with all of the nitty gritty details.    Try to keep your list of qualifications and skills relatively concise.  A good one here to add is if you use a certain adjusting technique.  If your practice is strictly upper cervical, or do you even want an SOT or Activator Doctor to apply? Being upfront with how you want your patients treated is very important.   Kassandra Schultz D.C.    
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