I have done quite a bit of sales training over the years and one of my absolute favorite sales guys is Jordan Belfort. I will be the first to say, JB is a unique individual. If you are easily offended by colorful language then he probably isn’t the guy for you.
Depending on if you are a movie buff or how much you remember news stories it’s possible JB’s name might ring a bell for a different reason. His story was depicted in the movie “Wolf of Wallstreet” and his character was played by Leonardo DiCaprio.
The movie was about the penny stock company he grew illegally into a billion dollar empire until the US Federal Government shut it down and sent him to jail for a couple of years.
What does all of this have to do with selling? JB is a master of teaching anyone how to sell. Since his prison stint, he now only uses his skills for good. I have never seen a selling program that is as simple and easy to follow as his “Straight Line Persuasion System”.
I’m going to commandeer a few ideas from JB’s “Straight Line Persuasion System”. After you read this, I highly recommend checking out his program.
Here we go:
The goal is to take a customer/patient from start to close as fast as possible. The shortest distance between any two points is a straight line. As the salesperson, you want to keep the person in front of you on the right track. If the conversation veers from where you want it to go, then you redirect the conversation back to the straight line.
It’s sounds simple enough but it takes practice, body language, tonality and possibly even a script to help keep the process moving in a relatively straight line.
For more information on Jordan Belfort’s “Straight Line Persuasion System” check out https://www.jordanbelfortmembers.com
Kassandra Schultz D.C.